OUR MISSION

We believe in working hand-in-hand with our partners, seeking solutions that make their businesses better. We don’t consider ourselves a run-of-the-mill “tech solutions provider.” We’re problem solvers with unique experience, knowledge and answers, focused on making digital marketing work in the real world.

 
 
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Sparkfly is the first technology platform focused on fully realizing the customer relationship from digital platforms to physical contact to in-store sales.

Our approach starts with our turnkey, patent-protected, technology platform that integrates directly with your POS system, connecting the digital and physical marketing worlds in real-time.

But we’re more than our unique technology. We’re your ALLY, committed to your success and arming you with knowledge about how your marketing programs are truly driving revenue.  

 

Solutions

A FEW WAYS WE HELP CREATE REAL RESULTS FOR YOU

improve ROI Tracking

Track ROI in real time with real-time media attribution and testing

Create Better Loyalty Programs

Make all loyalty programs work harder with support for traditional and next-generation loyalty programs

Connect allPOS Systems

Make POS systems play nice by connecting multiple POS systems simply and seamlessly

perform Effective Testing

Test in real-time so you’re always in the know through offer effectiveness testing

get Real-World Value

Deliver data that shows real-world value through uniquely custom in-store solutions

generate Single Use Codes

Dynamically generate single use codes for every customer tied to a campaign and channel, tracking purchase behavior and eliminating fraud

Create More EFFICIENCY

Become more efficient through increased operational and accounting efficiency

 
 PRIVATELY HELD ATLANTA BASED COMPANY

PRIVATELY HELD ATLANTA BASED COMPANY

 8k+ CORPORATE & FRANCHISED SYSTEM INSTALLATIONS

8k+ CORPORATE & FRANCHISED SYSTEM INSTALLATIONS

 TECHNOLOGY BACKED BY 21 US PATENTS

TECHNOLOGY BACKED BY 21 US PATENTS

 
 

Our Philosophy

We believe in more than technology. We believe in providing answers because we’re focused on creating positive outcomes. That kind of focus comes from a desire to actually help our partners and their businesses thrive, instead of just selling tech.
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Our People

Our people are our strength. They have a unique technical knowledge base that includes a clear understanding of how our technology impacts your business. The expertise, knowledge and care that comes from our people is the centerpiece of our unique offering that separates us from the rest.
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Our Technology

With decades of combined experience in the industry, our knowledge and skill can be matched by few. Our 20 patents, certifications, and mature platform, represent the foundation of our knowledge. On that foundation we build uniquely strong, technical solutions that allow us to focus on creating better outcomes for your business.
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Our Positioning

We have a powerful story to tell from our focus on relationships to our groundbreaking technology. We don’t play in the same “all-in-one” world as our competitors. We work in a space that we’re defining for the industry. We aren’t just uniquely positioned in our category, we’re creating the category through our Relationship Realization process.

Our Results

We provide solutions that work. Our technology and category defining process has been vetted and proven, again and again.
 
 
  Catherine Tabor, Sparkfly Founder and CEO

Catherine Tabor, Sparkfly Founder and CEO

Meet Our Founder, Catherine Tabor

A technology pioneer and digital visionary, Catherine is a seasoned entrepreneur who has founded and scaled several businesses over the last 20 years.

Her entrepreneurial career kicked off while in school at Georgia State University, where she started a house sitting and dog walking business. To her surprise, Coca-Cola found her business and invited her to bid on an RFP to manage their employee discount program. She won the business, left school, built her first website and started calling on other companies. Under Catherine’s leadership, the business successfully grew to serve more than 1 million employees at 150+ companies.

Sparkfly evolved after Catherine began investigating options for tracking digital benefits against employee usage. Unable to find suitable technology to do so, she saw the gap in the market and acquired a company for the technology that would become the foundation of the current Sparkfly (spinning off the original company as Sparkfly Perks).

Catherine and her team were one of the first to develop connectivity between media and the point of sale and invented two issued patents related to tracking mobile media and store loyalty. She believes that mobile offers can be the unifying force between mobile media and the point of sale, and was named one of Mobile Marketer’s Mobile Women to Watch.

Leveraging this new groundbreaking technology, Sparkfly continues to grow and develop innovative technology to solve real business problems and create real results for its clients.

Catherine also served as the chair of the marketing committee on the Woodruff Arts Center board of directors, and is currently a member of the Board of Visitors at The University of Georgia.

She enjoys spending time with her husband Matt and their 12-year-old daughter at their home in Atlanta, GA.

 
 

Ready to connect the dots between your digital marketing and in-store sales?

Contact us today to learn how Sparkfly can make your campaigns smarter, your customers more loyal and your business better!