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How Retailers Are Integrating Promotions Platforms With Existing POS Systems To Improve Rewards and Build 1:1 Relationships

To grow revenue and increase share of wallet, astute players in the retail and consumer goods sectors are turning to new personalization tools and processes.  With overall spending shrinking, leading retail brands are working harder to maximize the potential of their existing customer base by delivering more targeted and relevant offers.  The timing is good for this migration to more focused advertising and promotions as new software platforms make personalization possible in real-time while consumers are present in their stores……

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