Consumers Prefer to Receive Personalized Promotional Offers
72% of US consumers prefer to receive promotional offers that reflect their likes and dislikes, according to the UK Direct Marketing Association (DMA). This data, referenced in a recent post by Marketing VOX, identifies Sparkfly’s ability to create and distribute personalized offers to consumers via the web and mobile devices. Consumers want offers that are relevant to their likes, and...
Read MoreTechJournal South talks to Sparkfly about 2012 Southeast Venture Conference
In a recent post by technology business publication TechJournal South, Sparkfly CEO Catherine Tabor explains how Sparkfly delivers the “endgame solution” for offers redeemed at point of sale, as well as some Sparkfly history and a glimpse of things to come. Sparkfly is among 60 innovative technology firms presenting their business plans to venture capitalists and angel investors...
Read MoreSapientNitro Identifies Six Key Components of Future In-Store Mobile Experiences
SapientNitro, a leading integrated marketing, commerce and technology services firm, recently released its INSIGHTS 2012 report on how digital innovation impacts business. The report goes into detail on how the mobile experience will continue to evolve in 2012 and beyond. As part of the report, SapientNitro interviewed companies such as Sparkfly, 360i, and others, as well as their top mobile...
Read MoreMobile Marketing During Holiday Shopping Season
Mobile marketing is a crucial part of the holiday shopping season and will be into 2012 and beyond, according to Independent Retailer. Recent research shows that three out of five shoppers will use smartphones to get price information, while more than two out of five say they will download discounts, coupons or sale information. With the continued growth of smartphone usage during a...
Read More1,000 Foot View of Digital Wallets and Mobile Payments
Intuit released this great infographic this morning detailing the current state of the digital wallet/mobile payment space (check out their GoPayment platform). Our customers are looking out on this horizon and creating opportunities for customer engagement, not just transaction management. How are you preparing for this seismic shift in consumer culture? Click for larger view via: The Digital...
Read MoreHere Comes NFC
Yesterday’s The Wall Street Journal Online featured the short video below with a good general overview of the state of Near Field Communication (NFC) deployment in smartphones. Security concerns about digital wallets come up in this exchange as they do in most conversations about the transition to new forms of electronic payments. SapeintNitoro’s Christina White provided an excellent...
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