Press Releases


With a strong team in place, Great Clips salon collected a silver in the retail & direct sales category with the help of Sparkfly technology.

October 26, 2017

On a night filled with innovative ideas and executions that attracted entries from all over the world, Great Clips salon, Sparkfly and partners, took home a coveted Silver ECHO with its “Journey 121” digital marketing campaign for customer acquisition, retention and win-back strategies…
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Accuvia Software Group partners with Sparkfly to Provide an Advanced Consumer Engagement Solution for Retailers

January 12, 2017

Accuvia Software Group LLC (ASG), a Chicago-based retail software solutions company, today announced their partnership with Sparkfly, provider of a digital measurement and attribution platform, to offer an advanced consumer engagement solution for retailers. The integrated solution will provide actionable data and insights for the retailer’s digital consumer engagement activities from the point of distribution and engagement through the purchase at point of sale….

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First Watch Implementing Sparkfly’s Real-Time Transaction Analytics and Smart Promotions Platform

September 20, 2016

Atlanta, GA and Bradenton, FL – First Watch Restaurants, Inc. announced today plans to introduce Sparkfly’s transaction data capture and promotion tracking capabilities in all of its restaurants. The system will help to personalize offers and track marketing effectivity with First Watch customers. The new program enables the award- winning restaurant company to offer customers highly relevant digital promotions, which are targeted based on purchase behavior. Franchisees can now replace paper coupons with fraud-proof mobile offers and track their performance in real-time…

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3Cinteractive & Sparkfly Form Integrations Partnership to Enable End to End Customer Engagement and Attribution

August 11, 2016

Boca Raton, FL and Atlanta, GA – In a continued commitment to bring marketers the tools they need to deliver world class experiences to their customer, today 3Cinteractive (3C) and Sparkfly announced an integrations partnership.

The integration allows brands to create and distribute relevant mobile offers through 3C’s messaging platform that are seamlessly redeemed at point-of-sale (POS), and provides full end-to-end attribution data from impression to redemption through Sparkfly’s technology…

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HuHot Mongolian Grill Launches the HuHot Rewards Loyalty Program Using Sparkfly’s Transaction Analytics and Smart Targeting Capabilities

August 26, 2015

Sparkfly’s transaction capture and promotion platform empower HuHot franchisees to offer targeted, fraud-proof mobile promotions that are tracked at the point of sale.

Atlanta, GA and Missoula, MT – HuHot Mongolian Grills, LLC announces a system-wide rollout of its HuHot Rewards loyalty program that leverages Sparkfly’s transaction data capture and promotion tracking capabilities. The new program enables HuHot’s 57 locations to offer customers highly relevant digital promotions that are targeted based on purchase behavior. Franchisees can now…

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Sparkfly and Baja Fresh Partner for Multi-Channel Tracking of Digital and Mobile Promotions

 

June 18, 2014

Leading Restaurant Chain will Run Promotions Through Multiple Media Channels and Gain Real-­‐Time Analytics on Performance.

Atlanta, GA and Irvine, CA – Sparkfly and Baja Fresh today announced a partnership that will enable the leading quick casual Mexican restaurant to track digital and mobile promotions from media all the way to purchase. Baja Fresh will be launching promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and will be able to assess the effectiveness of each individual channel…

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Sparkfly and Hooters Launch Omni-Channel Loyalty Program and Promotions

 

April 23, 2014

Loyalty Program and Custom Promotions Will Run Across Multiple Forms of Media and Tailor Rewards to Purchase History, Frequency, Spend and More.

Sparkfly and Hooters of America, LLC, today announced a collaboration that will unlock new ways for the leading dining destination to implement and track digital promotions as part of its customer loyalty program…

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Sparkfly and Groupon Partner to Give Merchants Real-Time, Item-Level Data on Purchases Made Through Deals

November 12, 2013

Sparkfly Technology Platform Provides Groupon’s National Merchants; Greatly Expanded Insight Into What Was Purchased at the Point of Sale.

Through the integration of Sparkfly’s patented platform that gathers first-party, real-time media attribution and item-level purchase data at the point of sale, Groupon, a global leader in local commerce, can now offer its large retail accounts the ability to measure the effectiveness and provide deep consumer insights into Groupon’s offer redemption…

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Sparkfly Expands Relationship With NCR to Enable Real-Time Mobile Redemption at Thousands of Restaurants

October 15, 2013

Sparkfly, Inc., the leading point-of-sale (POS) mobile offer redemption technology platform, today announced an expanded relationship with NCR Corporation, the global leader in consumer transaction technologies, to launch, deliver and track closed loop, in-store mobile promotions. This will enable consumers to redeem mobile promotions in real time at thousands of restaurant locations using the NCR Aloha POS solution…

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L’Oréal Paris Launches Mobile Shopping Initiative through Partnership with Pretty in my Pocket and Sparkfly

July 25, 2013

Atlanta, GA – Pretty in my Pocket Inc. (PRIMP), a mobile social beauty shopping and sharing platform, has partnered with Sparkfly, Inc., the leading mobile point-of-sale (POS) redemption technology platform, to launch, deliver and track closed loop, in-store mobile promotions. L’Oréal Paris, the world’s leading beauty brand, has signed on as the first brand partner to test this revolutionary technology at Walgreens and Duane Reade locations throughout New York City…

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Auntie Anne’s Pretzels to Pilot Innovative Campaign Coupling Mobile Advertising with Real-Time Redemption Analytics

July 26, 2012

Millennial Media and Sparkfly Partner to Enable Campaign Point-of-Sale Tracking Down to Item Level

Atlanta, GA – Auntie Anne’s Pretzels, the world’s largest soft pretzel franchise, is partnering with The Coca-Cola Company, Millennial Media (NYSE: MM), and Sparkfly, Inc. to pilot a mobile advertising campaign that will offer consumers a mobile deal that can be measured and tracked seamlessly through the point of sale, down to specific consumer purchases at the item level…

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In the News

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Sparkfly and Great Clips Win an International ECHO Award

prweb.com – October 26, 2016

 

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Business Buzz: First Watch gets Sparkfly system

Gainesville.com – September 21, 2016

 

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First Watch to Introduce New Data, Offers Program

941CEO – September 20, 2016

 

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First Watch Implementing Sparkfly’s Real-Time Transaction Analytics and Smart Promotions Platform

RestaurantNews.com – September 20, 2016

 

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The Biggest Mistakes Marketers are Making

CMO.com – July 11, 2014

 

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The Connection Between CIOs and CMOs

iMedia Connection – June 24th, 2014

 

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Sparkfly, Baja Fresh Enable Multi-Channel Tracking of Digital and Mobile Promotions

Native Mobile – June 24th, 2014

 

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Baja Fresh Tracks ROI On Mobile Offers Using Real-Time Redemptions

Mobile Commerce Daily – June 19, 2014

 

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Baja Fresh to Pilot Sparkfly Omnichannel Promotion Tracking

Chain Store Age – June 18, 2014

 

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Baja Fresh Plays Up Mobile Coupons for First Digital Promo Aims to quantify online impact

Adweek – June 18, 2014

 

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Hooters Takes Omnichannel Approach To Customer Loyalty

Retail Touch Points – May 9, 2014

 

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Mobile Underpins Hooters’ First Comprehensive Loyalty Program

Mobile Commerce Daily – April 23, 2014

 

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Hooters Ups Mobile Game With Stronger Data Focus Restaurant brand delves into app and digital realms

Adweek – April 23, 2014

 

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Sparkfly Platform Helps National Brand with Local Reach

BIA/Kelsey – April 16, 2014

 

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How Women Entrepreneurs Can Never Take No For An Answer Again

Fast Company – March 24, 2014

 

A Roundup of Social, Local, and Mobile Marketing Activity at Retail

Shopper Marketing Magazine – March 1, 2014

 

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How Connecting Beacons to POS Technology Will Light Up the Entire Path to Purchase

Chain Store Age – February 25, 2014

 

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Brands Find Unique Paths to Step Out From Clutter on Valentine’s Day

Mobile Marketer – February 12, 2014

 

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Make The Shift From Digital Marketing To Marketing In A Digital World

CMO.com – February 11, 2014

 

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Starbucks, Sephora Bet on Mobile to Drive New Customer Loyalty

Mobile Commerce Daily – January 6, 2014

 

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Tools help retailers understand social conversations

BizReport – November 20, 2014

 

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A Beacon Of Hope For Brand/Retailer Collaboration

Adotas – November 19, 2014

 

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Groupon Boosts Mobile Coupons with Real-Time Transactional Data

Mobile Commerce Daily – November 13, 2014

 

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Groupon, Sparkfly Team for In-Store Redemption

PYMNTS.com – November 13, 2014

 

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Sparkfly Partners with Groupon for POS Innovation

Mobile Marketing Watch – November 12, 2014

 

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Brand Marketers Need to Commit to Mobile Ad Spend

Mobile Marketer – November 8, 2014

 

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Why Restaurant Punch Cards Don’t Work

Business Insider – November 7, 2014

2013


 

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Remixing Retail

The Huffington Post – September 26, 2013

 

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Digital Coupons: The Mobile Category

Convenience Store Decisions – September 26, 2013

 

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Sparkfly Seeks To Merge Offers And Payments

PYMNTS.com – August 5th, 2013

 

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Sparkfly Closes Loop On Mobile Ads, Retail Point-Of-Sale Performance

AdExchanger – July 31st, 2013

 

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Walgreens Tests Real-Time Coupon Data Provider Sparkfly

PYMNTS.com – July 30, 2013

 

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Walgreens, Duane Reade Link Mobile Ads to Purchases

Retail Info Systems News – July 29, 2013

 

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Walgreens Tests Closed-loop Mobile Coupons Delivered via PRIMP App

Mobile Commerce Daily – July 29, 2014

 

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L’Oreal Asks: Is Mobile Worth It? New Program to Gauge Mobile-coupon Usage in Manhattan

New York Business Journal – July 26, 2014

 

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Walgreens Is Trying To Find Out If Mobile Coupons Work

Business Insider – July 25, 2013

 

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L’Oreal, Walgreen’s Look to Measure Effectiveness of Mobile Coupons

Advertising Age – July 25, 2013

 

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87pc of Auntie Anne’s, Coca-Cola campaign users saved promotion for later: Sparkfly exec

Mobile Commerce Daily – May 13, 2013

 

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The Current State & Promise of Mobile Couponing

Mobile Marketing Association – January 29, 2013

2012


 

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Sparkfly CEO Catherine Tabor Named One of Mobile Marketer’s Mobile Women to Watch 2013

Mobile Marketer – December 20, 2012

 

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Millennial Media CEO on Monetizing Mobile Ads

CNBC Video – August 9, 2012

 

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Coke Wants to Find Right Place, Right Time for a Pretzel

Clickz – July 27, 2012

 

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Auntie Anne’s Pilots Mobile Advertising Initiative to Increase Foot Traffic

Mobile Commerce Daily – July 27, 2012

 

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Can Mobile Ads Sell Cokes?

Digiday – July 27, 2012

 

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Auntie Anne’s Mobile Promo Tests POS -Tracking

Online Media Daily – July 26, 2012

 

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Hey Mobile Moms, How ‘Bout a Coke and a Pretzel? Coca-Cola and Auntie Anne’s New Campaign Targets Moms in Atlanta Shopping Malls

Adweek – July 26, 2012

 

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Auntie Anne’s Runs Mobile Promotion to Drive In-Store Traffic

Mobile Marketer – March 27, 2012