Sparkfly solutions are used by restaurants, retailers, CPG brands and other businesses to implement targeted promotional programs for consumers. These solutions are designed to influence consumer behavior and drive store traffic and purchases by offering personalized promotions to consumers. Sparkfly’s solutions can be deployed quickly and efficiently into virtually any environment.

Sparkfly solutions offer an ideal vehicle for local, regional or national chains. The platform enables restaurants to target consumers with system wide offers or targeted promotions aimed at a particular region or a specific location.

Restaurants can send offers to consumers based on their prior purchase behavior. The platform can be utilized to test new menu items, encourage add-ons and drive purchase frequency.

Local store marketing becomes easier and more efficient since offers can be in the marketplace within hours with redemptions tracked in real-time, eliminating printing and media costs.

Understanding the specific interests, buying patterns and points of influence for consumers is a key concern to every retailer. Sparkfly provides a turnkey solution for retailers striving to create customized, personalized promotions for their shoppers.

Drive Traffic and Incremental Revenue
Sparkfly promotions help drive repeat visits, increase basket size, and improve the overall customer experience. Sparkfly’s patented technology tracks individual customer purchase behavior and allows retailers to leverage this data for powerful and relevant promotions and offers.

Communicate Personalized Offers Directly to Individual Customers
Sparkfly enables offer redemptions at the point of sale that create immediate customer gratification. With the right program, a retailer can partner with suppliers to promote targeted brand offers to their customers, further driving incremental traffic and revenue.

Reach Customers Where They Are
Sparkfly seamlessly integrates into a retailer’s Facebook page, mobile app or existing website. Targeted promotions add a powerful new dimension to digital marketing and reward loyal customers engaged with the retailer online.

Sparkfly provides a unique vehicle for brands to track SKU-level purchases at the point of sale and leverage this data for true “market of one” promotions. Sparkfly solutions can drive true incremental growth while providing invaluable insights about individual customer behavior.

Innovative Consumer Promotions
Sparkfly solutions provide a new avenue to match offers to individuals or segments at the point of sale, based on each customer’s past purchase behavior and preferences. Through Sparkfly’s patented technology, CPG companies can know what, when and where consumers buy products that are being promoted, achieve higher offer redemption at a lower cost, and reduce the cost of communication by eliminating design, print, and distribution costs.

Know What Individual Customers Purchase
Acquiring insight into purchasing behavior positions CPG companies to deliver better brand message and offers. Armed with this information, CPGs can place relevant offers in a consumer’s hands at the right time. Sparkfly can deliver those offers in a way that is easy for consumers to use. By creating targeted and relevant offers, brands can avoid diluting margin on products that consumers would have purchased anyway.

Deliver Value Where it Counts
Enabling promotions to be redeemed simply and easily at retail creates a stronger tie with the brand and offers immediate gratification for the consumer. Sparkfly solutions eliminate the need to print online coupons, clip newspaper ads, and establishes an opportunity to drive repurchase and customer retention.

Enhance Relationships with Retailers
By capturing detailed transaction data at each retail location, Sparkfly solutions can simplify settlement with retailers and reduce associated processing costs. Sparkfly Solutions also allow brands and retailers to create partner offers that drive traffic and ultimately enrich the relationship between both parties.