With Sparkfly’s platform, businesses and brands can customize promotions based on individual purchase behavior and easily deliver and manage these offers for specific items or SKUs by location, time of day and demographic variables. Customers can receive offers through social, mobile, web or other digital media.

Sparkfly’s patented two-way POS solution leverages existing infrastructure and operations in any POS environment and is easily scalable to multi-lane or multi-store environments. The Sparkfly platform captures detailed SKU-level transaction data for all redemptions and related purchases.

Sparkfly’s API provides a flexible backbone merchants and brands can use to connect new or existing digital campaigns to the Sparkfly redemption and tracking engine. Through the use of the API, any solution using Sparkfly technology can be quickly deployed for any type of engagement.