Sparkfly & PlayOn link school sports to retail data
March 10, 2026
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The Offer Management, Loyalty, and Middleware Company
Sparkfly helps innovative multi-unit enterprise brands increase customer acquisition, engagement, and retention by unifying their entire customer engagement ecosystem.
Trusted by Leading Enterprise Brands
The Platform at the Center
of Your Engagement Ecosystem
Sparkfly sits at the center of your engagement ecosystem, connecting every channel, platform, and touchpoint to your POS in real time.
OFFER MANAGEMENT
Create, distribute, and measure promotions across every digital and physical marketing channel. Sparkfly’s dynamic, real-time offer engine connects directly to your POS, giving you single-use code generation, multi-channel distribution, and closed-loop redemption tracking at scale.
INTELLIGENT MIDDLEWARE
Sparkfly’s award-winning middleware, backed by 21 US patents, acts as the single service layer connecting your POS, ordering platforms, and marketing stack. Build the best-in-class ecosystem you want without rebuilding your POS integration every time.
LOYALTY
Sparkfly Rewards is a flexible loyalty engine built to fit into your existing marketing stack, not replace it. Points, cashback, challenges, subscriptions, and surprise-and-delight programs all orchestrated in real time with your CRM, CDP, and messaging platforms.
CONSULTING
Our team has guided 100+ enterprise brands through digital transformations, ecosystem builds, and marketing stack consolidations. We help you design the right architecture, select the right partners, and optimize continuously.
What Our Customers Are Saying...
"Just as we are committed to using high-quality, real ingredients in our
restaurants; using top-tier technology providers was critical to the
success of our digital experience. Sparkfly allows us to dynamically
interface with both in-store and above-store technology while
providing all the capabilities we need to meet our long-term goals."
Curt Garner
CTO, Chipotle Mexican grill
"At Bojangles, we have a bold vision to redefine the way guests engage and
experience our brand. That is why we are focused on to creating meaningful and
convenient digital experiences that make ordering chicken and biscuits easy.
If you want to maximize revenue, create digital products that add value, leverage
data to inform better decisions, and engage your operators to deliver on the
brand promise of convenience and digital hospitality."
Sergio Perez
Former Senior Director of Omnichannel, Bojangles
"With Sparkfly's platform, we're able to launch offers in a whole new way. Thanks
to Sparkfly and their knowledgeable, experienced team, our business and
marketing have evolved. I can't recommend them enough to other retailers!"
Heather Briggs
Director of Operations SW, Great Clips
"The digital promotion capability that Sparkfly offers improves operational efficiency at the restaurant level. Guests can easily redeem offers from their mobile phones with single-use codes and managers no longer need to approve paper coupons or set up multiple promotions in our POS system."
Chris Tomasso
President & CEO, First Watch
Running Through The Numbers
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LOCATIONS
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Join us for a 30-minute demo of the Sparkfly platform to see how our customer-centric, agile, dynamic solutions can help you connect, innovate, and grow.
Insights & Trends
Dive into the latest news, solutions, and strategies shaping customer loyalty and engagement. Explore our proprietary research and cutting-edge resources to stay ahead of the curve.
Sparkfly Announces Strategic Partnership with PlayOn Sports
March 9, 2026
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