Today’s profile is of Kim Bartley, the CMO at White Castle. Kim has an incredible background as a CMO and a professor and is committed to using her power for good.Read More
If your cashier stand looks like an octopus with tentacled tech everywhere, collecting jumbled data (or worse, none at all), we’re here to tell you: THERE IS A BETTER WAY.Read More
We are proud to introduce Journey 121 as an ALLY Solutions Partner in the Sparkfly ALLY network. Journey 121 unlocks the power of your customer data, connecting the dots between online and offline marketing.Read More
I believe being underestimated can be a huge asset. Good thing, considering I have been underestimated practically every day of my career. Being underestimated often means getting ignored.Read More
As part of Catherine’s Circle, we are pleased to share Catherine’s conversation with Rhoda Olsen, Vice Chair of the Board at Great Clips and the President of International SalonSpa Business Network (ISBN).Read More
The success of brand-led versus local marketing can be unpredictable. So what’s the best way to figure out what’s most effective at an individual franchise?Read More
By partnering with Sparkfly’s dynamic coupon capabilities, Valassis Digital will continue to strengthen their one-of-a-kind, end-to-end solution for clients to strategically plan, activate and measure marketing efforts.Read More
You know there are some snags with your checkout process, but do you truly understand the challenges this friction creates for customer loyalty (and your bottom line)?
Think bigger about the potential of even the most basic promotional offers.Read More
We’ve all been there. The awesome deal that draws you in, but when it’s time to check out and redeem your coupon, suddenly there’s a glitch.Read More
Big news: our Sparkfly ALLY Marketing Program has launched, and we’re ready to showcase partner businesses in a whole new way.Read More
We are excited to introduce a new feature of our Better Outcomes Blog: Catherine’s Circle. Our first profile is of Kim Eaton, the Vice Chairman of the Board at Aptean who shares lessons from her career.
You know when planning your marketing, there are countless variables to consider in targeting your audience. But how well do you REALLY know your customers?Read More
While it’s arguably important to recognize and reward your best customers, sometimes it might feel like you’re just constantly giving away free fare to those who would support you regardless of the freebiesRead More
Author: Catherine Tabor | Being an entrepreneur is an incredible journey. For me, it’s been so many things: challenging, rewarding, interesting and many times, fun. However, one thing that it has not been is easy.Read More
If you’re setting up your marketing campaign and planning to check your analytics a week later, you’re doing it all wrong. Many marketers STILL rely on long-term campaign performance metrics and miss the chance for little changes that create big impact.Read More
Dozens of emails getting the unsubscribe button. A billboard ignored on the highway. Countless banner ads scrolled past on websites.
It’s no secret that consumers today are bombarded with more marketing messages than ever before.Read More
When you’re looking for a partner for your marketing, it’s tempting to choose the quick and easy one-stop shop solution. You know, the one that offers everything including email, SMS, loyalty, offer management, analytics all wrapped up in one simple system.Read More
We are thrilled to announce our new look and accompanying website. Our new brand reflects our philosophy. A philosophy rooted in relationships and results.Read More
Loyalty acquisition is at the top of most CMO’s 2017 priorities.Read More