We are proud to introduce Journey 121 as an ALLY Solutions Partner in the Sparkfly ALLY network. Journey 121 unlocks the power of your customer data, connecting the dots between online and offline marketing.Read More
The success of brand-led versus local marketing can be unpredictable. So what’s the best way to figure out what’s most effective at an individual franchise?Read More
You know there are some snags with your checkout process, but do you truly understand the challenges this friction creates for customer loyalty (and your bottom line)?
Think bigger about the potential of even the most basic promotional offers.Read More
We’ve all been there. The awesome deal that draws you in, but when it’s time to check out and redeem your coupon, suddenly there’s a glitch.Read More
You know when planning your marketing, there are countless variables to consider in targeting your audience. But how well do you REALLY know your customers?Read More
While it’s arguably important to recognize and reward your best customers, sometimes it might feel like you’re just constantly giving away free fare to those who would support you regardless of the freebiesRead More
If you’re setting up your marketing campaign and planning to check your analytics a week later, you’re doing it all wrong. Many marketers STILL rely on long-term campaign performance metrics and miss the chance for little changes that create big impact.Read More
Dozens of emails getting the unsubscribe button. A billboard ignored on the highway. Countless banner ads scrolled past on websites.
It’s no secret that consumers today are bombarded with more marketing messages than ever before.Read More
We are thrilled to announce our new look and accompanying website. Our new brand reflects our philosophy. A philosophy rooted in relationships and results.Read More
Loyalty acquisition is at the top of most CMO’s 2017 priorities.Read More
It is important to use coupons in a smart way to help drive profitable and repeat business.Read More
You want the most out of your digital promotions.Read More
Sparkfly’s mobile coupon code redemption system are now able to generate original codes in real time and then disable them once they are redeemed at the point-of-sale.Read More